Brand Strategy & Growth Built on Insight.
Brand manager supporting client growth through research, strategy, planning and execution — social, content, SEO and influencer marketing for clients in India, the USA and the UAE.
- 0
- Roles across two companies
- 0+
- Regional influencers researched
- 0+
- Influencer partnerships closed
- Social + SEO + SEM
- Core disciplines
- Brand Strategy
- Social Media
- Content Strategy
- SEO
- SEM
- Influencer Marketing
- Team Leadership
- Reporting
I build brand presence people actually notice.
I support brand growth end to end: research, strategy, planning and execution, coordinated across a cross-functional team and reported back in numbers clients can act on.
As Brand Manager at Uniworld Studios, I work across real estate, education, e-commerce and lifestyle clients in India, the USA and the UAE — onboarding, research and audits, brand and social roadmaps, and delivery across social, SEO, performance marketing and content. Before this I worked as a Digital Marketing Executive and intern at Uniworld Studios, and as a Growth Analyst at Gamezop, where influencer marketing and regional outreach were the focus.
The work covers the full loop, from onboarding to reporting.
- Client onboarding
- Research & insights
- Strategy & planning
- Content strategy
- Social media management
- Team leadership
- Influencer marketing
- SEO & SEM
- Reporting & analytics
Education: B.A. Honours in English, School of Open Learning, University of Delhi · Digital Marketing Diploma, DelhiCourses.in
Real work, measured honestly.
5
Roles across two companies
500+
Regional influencers researched and shortlisted
20+
Influencer partnerships closed
4
Client industries: real estate, education, e-commerce, lifestyle
3
Markets served: India, USA, UAE
Engagement and reach figures are self-reported from role performance reporting.
Selected work
Five roles across content, influencer marketing and brand strategy. Open a case file to see the approach and impact.
Detailed reporting available on request.
Where I've worked.
Growth Analyst Intern
- Period
- August 2019 – October 2019
- Focus
- Influencer marketing, regional outreach across Gujarat, Rajasthan, Haryana and Delhi
- Conducted area-specific research to identify potential influencers for brand collaborations.
- Built a database of relevant influencers and managed outreach for partnerships.
- Contacted influencers, negotiated collaborations, and explained brand promotion strategies for their YouTube channels.
- Coordinated with influencers to ensure smooth execution of promotions and alignment with brand messaging.
Growth Analyst
- Period
- November 2020 – February 2020
- Focus
- Influencer marketing and data-driven outreach across Gujarat, Rajasthan, Haryana and Delhi
- Shortlisted 500+ regional influencers for collaborations through area-specific research.
- Built and managed a structured database of influencers, tracking engagement rates, reach and relevance.
- Closed 20+ partnerships, negotiating deliverables that aligned with brand positioning and campaign goals.
- Monitored influencer performance, analyzing reach, views and ROI to measure campaign effectiveness.
Digital Marketing Intern
- Period
- May 2021 – October 2021
- Focus
- Social media, content, SEO, SEM and client project support
- Handled social media pages, content scheduling and engagement.
- Drafted posts and creatives, assisting in campaign storytelling.
- Conducted keyword research, on-page/off-page optimization and website audits.
- Supported ad campaigns, client communications and performance reporting.
Digital Marketing Executive
- Period
- November 2021 – May 2022
- Platforms
- LinkedIn, Instagram, Facebook, X (Twitter), YouTube
- Clients
- Indian and USA-based clients across real estate, education, e-commerce and lifestyle
- Handled brand presence across five social platforms, ensuring consistent growth and engagement.
- Built and executed content calendars and short-form video content tailored to diverse audiences.
- Designed social media creatives and presentations using Canva.
- Prepared detailed performance reports, tracked KPIs and provided insights to improve online presence.
Brand Manager
Current role- Period
- June 2022 – Present
- Platforms
- Social, SEO, performance marketing, content
- Markets
- India, USA, UAE — real estate, education, e-commerce, lifestyle
- Support client onboarding through requirement gathering and research inputs.
- Conduct market research, competitor analysis and audits to build data-backed brand strategies.
- Develop tailored brand and social media roadmaps aligned with client goals and audiences.
- Oversee delivery of social, SEO, performance marketing and content strategies for quality and timeliness.
- Lead a cross-functional team of designers, content creators and performance marketers.
How I build a brand.
Research
Onboard the client and understand the market before building anything.
- Support onboarding through requirement gathering and research inputs.
- Conduct market research, competitor analysis and brand audits.
- Build data-backed foundations before strategy begins.
Strategy
Turn research into a tailored brand and social roadmap.
- Develop brand and social media roadmaps aligned with client goals.
- Plan content, platform mix and audience targeting around the objective.
- Keep the roadmap specific to the client's industry and market.
Execution
Deliver across social, SEO, performance and content, as one team.
- Oversee delivery of social, SEO, performance marketing and content strategies.
- Lead designers, content creators and performance marketers toward one brand voice.
- Address challenges by optimizing strategies and processes as they come up.
Report
Track KPIs and feed the results back into the next cycle.
- Prepare performance reports and track KPIs against client goals.
- Turn reporting into insights that improve the brand's online presence.
- Close the loop so every cycle starts from what actually worked.
Platforms and skills.
Platforms
- LinkedInBrand presence and B2B-leaning content.
- Instagram & FacebookContent calendars and community growth.
- X (Twitter)Brand communication and timely posts.
- YouTubeInfluencer collaborations and video content.
- CanvaSocial creatives and presentation design.
Measurement
- Performance ReportingDaily and campaign-level reports tied to KPIs.
- SEO & SEM AuditsKeyword research, on-page/off-page review, website audits.
- Market ResearchCompetitor analysis and brand audits.
- MS OfficeReporting, tracking and client documentation.
Strategy
- Brand Strategy & PlanningRoadmaps aligned to client goals and audiences.
- Content StrategyCalendars and storytelling across formats.
- Influencer MarketingResearch, outreach, negotiation and relationship management.
- Team ManagementLeading designers, content creators and performance marketers.
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