Performance Marketing Built around Data.
Performance marketer with 5 years of experience building, managing and optimizing paid acquisition campaigns across Meta and Google.
- 0
- Years of experience
- ₹0L
- Monthly Meta budget managed (approx.)
- ₹0L
- Previous monthly budget managed (approx.)
- Meta + Google
- Paid acquisition platforms
- Meta Ads
- Google Ads
- Google Analytics
- GTM
- LinkedIn Ads
- YouTube Ads
- Social Media
- Lead Generation
I turn ad spend into measurable growth.
I run paid media for a living: planning campaigns, launching them on Meta and Google, reading the numbers every day and changing course when the data says so.
Right now that means roughly ₹80 lakh a month on Meta and ₹5 lakh a month on Google, with lead generation as the core objective. Before that I worked at Animtopedia, Digeesell and Uniworld Studio, running conversion, lead generation and sales campaigns, including for clients in education, healthcare and the UAE.
The work covers the full loop, from strategy to reporting.
- Campaign strategy
- Execution
- Optimization
- Audience targeting
- Creative formats
- Performance analysis
- Reporting
- Lead generation
- Conversion campaigns
Education: B.Com, University of Delhi
Real budgets, watched daily.
5
Years of experience
₹80L
Current monthly Meta ad budget managed
₹20L
Previous monthly ad budget managed
₹5L
Additional Google Ads monthly budget managed
Multiple
Industries and client accounts
Monthly ad budget managed, by role (approx.)
- Digeesell, PPC ExecutiveApr 2023 – Feb 2024, Meta and Google₹20L
- Uniworld Studio, Performance Marketer ExecutiveFeb 2024 – Aug 2025, Meta and Google₹5L
- Current role, Meta AdsAug 2025 – Present₹80L
- Current role, Google AdsAug 2025 – Present₹5L
These are approximate monthly budgets managed in each role. They show the scale of the accounts, not campaign results.
Selected work
Lead generation, sales and conversion campaigns on Meta and Google. Open a case file to see the strategy and execution.
Detailed campaign metrics available on request.
Where I've worked.
Digital Marketer Executive
- Period
- March 2022 – April 2023
- Platforms
- Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads
- Ad formats
- Single image, carousel, video, shopping, Google Search, YouTube
- Created and managed conversion campaigns across Meta and Google.
- Optimized campaigns daily to improve performance and ROI.
- Managed LinkedIn campaigns for B2B lead generation.
- Produced daily performance reports and monthly projections aligned with client goals and KPIs.
PPC Executive
- Period
- April 2023 – February 2024, marketing agency
- Platforms
- Meta Ads, Google Ads
- Monthly budget
- Approximately ₹20 lakh
- Clients
- SCI International Hospital, The Sight Avenue, Embellish Gold UAE (international client)
- Executed lead generation and sales campaigns on Meta and Google.
- Worked with development teams on landing pages.
Performance Marketer Executive
- Period
- February 2024 – August 2025, marketing agency
- Platforms
- Meta Ads, Google Ads
- Monthly budget
- Approximately ₹5 lakh
- Clients
- The Modern School and Hostel, Tajurba (Suresh Mansharamani), KK Dental, Rita's Drink UAE (international client)
- Executed lead generation and sales campaigns on Meta and Google.
- Developed marketing strategies for clients.
- Reported daily to management.
Assistant Manager – Performance Marketer
Current role- Period
- August 2025 – Present
- Platforms
- Meta Ads, Google Ads
- Monthly budget
- Approximately ₹80 lakh on Meta and ₹5 lakh on Google
- Planning, executing and optimizing high-budget campaigns.
- Driving lead generation across Meta and Google, in multiple ad formats.
- Monitoring performance daily and adjusting strategy using data and trend analysis.
- Working toward business growth and ROI objectives.
How I run a campaign.
Research
Understand the market, audience and business objective.
- Start from the goal: leads, sales or conversions.
- Learn who the audience is and what the market looks like.
- Keep an eye on trends that change what works.
Build
Develop campaign structure, targeting and creative direction.
- Structure campaigns around the objective on each platform.
- Choose audiences and formats: single image, carousel, video, shopping, search and YouTube.
- Work with development teams when landing pages are part of the plan.
Optimize
Monitor performance and continuously improve campaigns.
- Check performance every day.
- Use data and trend analysis to decide what changes.
- Report daily and project monthly against client goals and KPIs.
Scale
Increase investment where data supports sustainable growth.
- Budget follows the data, not the other way round.
- Grow spend on what holds up and cut what doesn't.
- Manage larger budgets with the same daily discipline.
Platforms and skills.
Platforms
- Meta AdsLead generation, sales and conversion campaigns in multiple formats.
- Google AdsSearch, shopping and YouTube campaigns.
- LinkedIn AdsB2B lead generation campaigns.
- YouTube AdsVideo advertising alongside search and shopping.
- Social Media ManagementWorking alongside paid acquisition.
Measurement
- Google AnalyticsReading performance to guide optimization.
- Google Tag ManagerTag management for conversion measurement.
- Google SheetsTracking, analysis and reporting.
- Data AnalysisDaily monitoring and trend analysis.
- Performance ReportingDaily reports and monthly projections.
Strategy
- Lead GenerationMeta and Google lead campaigns across roles.
- Conversion CampaignsBuilt and optimized daily for performance and ROI.
- Marketing StrategyStrategies developed for clients.
Have a growth problem? Let's talk numbers.
Paid media, lead generation, or a budget that needs a closer look. Send a note.
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